Friday, January 20, 2012

Job Market: Hope and Despair from Seth Godin

Marketing guru Seth Godin's piece on Business Insider yesterday had a couple of great points regarding the job market in general and all our futures specifically.

First, he said if you're an 'average worker', then it's over, courtesy of the decline of the industrial revolution(or a post-industrial society). Gulp. He added that if you're looking for this kind of average work and expecting to be paid above average wages, 'never mind the race to the top, you'll be racing to the bottom.'

His second point was more intriguing: That 'if you're different somehow and have made yourself unique, people will find you and pay you more.' 

This is why the nuzume's design is so important. It demonstrates your differences, your uniqueness, and in a way that's very powerful. Careerbuilder's advice includes instructions to 'make your achievements stand out' rather than listing duties. The nuzume's ProChrono(tm) specifically highlights your achievements and makes them quantifiable - in a graph, no less.

Monster says your resume should have good keywords in it. That's exactly the purpose of the nuzume's SkillsCloud(tm) - a keyword-rich word cloud designed to get the attention of the hiring manager using weighted word sizes that correlate to your top skills.

All of this coincides with another insightful tidbit from Seth Godin in a different blog post regarding the resume: Mr. Godin critiques modern websites' attempts at similarity to their competitors, all the while bemoaning that consumers search for the lowest cost product in their market. Shouldn't businesses that want their customers to pay more try to look and feel different from their competitors? Similarly, if you want an employer to pay more for your services, shouldn't you give them a different look than everyone else?

If you want the one position they're offering to 100 candidates, if you want more money than anyone else, or if you just want to get NOTICED - shouldn't your resume look different than the other 100 they get?


Tony Markey is the Founder and President of nuzume, LLC, creator of the ‘nuzume’, a visual, infographic resume created for their clients.

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