Thursday, January 19, 2012

3 Reasons Your Resume Isn't Getting Read

We spend so much time on our 1-2 page text resume, agonizing over keywords and honing our skills and experience.

Here's a little secret: those words you've written so painstakingly may not get read. EVER.


Today's hiring process is different than it was even a few years ago - here are three reasons your resume may end up in the trash heap despite your best efforts.


1) Hiring managers don't read resumes. They scan them - either into their applicant tracking system(ATS) or visually. They look for pieces they are interested in, not the beautiful prose you've painstakingly created. In essence, you might as well send them a list of keywords, because that's what they're looking for initially.

2) Your resume isn't quantifiable. Most resumes show your responsibilities, your activities, but not what you've accomplished. Achievements are most attention-grabbing when they're numerical, quantifiable, and that's a rare item to find on a traditional resume. Hiring managers tell us they're looking for a candidate's accomplishments, not just a bulleted list of tasks they performed. In other words, they're not reading resumes because they're not written well. Admittedly, the resume is a bit of a dinosaur - a text-based product in a visual world. The resume is DOS and we want to present ourselves in Windows(or IOS. Or Linux). DOS was effective in it's day. Can we blame hiring managers if they don't read them when they reflect neither a) what we've DONE nor b) the best way to present what we've done?


3) Applicant Tracking Systems(ATS) are the standard. They are the online dating services of the hiring industry. If you're in their ATS, you might get noticed. Maybe. If you've entered the right keywords and skills that they happen to be looking for that day. Much like a dating service, if you've indicated your desire to work in a team environment and they're looking for someone to work independently, you're out. If you listed a skill as 'manager' and they search 'management', they may miss you too. It's an imperfect system


So why have a resume at all? Almost reflexively, hiring managers still ask for them - and at some point in the interview process, you're going to need one if only for that reason. To be sure, if you're being seriously considered, your resume will be read - but expecting your resume to get you in the door is a lie resume writers tell their would-be clients. Your resume is a lead-in, a spec sheet, an advertisement, and having a good ad is important - but you're the product!


This may be the reason why the nuzume we create is being received so well - everyone knows the resume is faulty by design and being utilized less and less. Why not present your personal 'advertisement' in a way that is visually appealing, creative, and tech-savvy?



www.nuzume.com

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